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As e-commerce rapidly grows, the ability to efficiently manage and fulfill customer orders has become a critical competitive advantage. However, not every business has the resources or infrastructure to handle the entire logistics process internally. That’s where fulfillment services come in—offering a flexible and optimized logistics solution that is increasingly being adopted in Vietnam and worldwide.
Fulfillment refers to the process of completing an order for a customer, which includes: receiving – warehousing – processing – packaging – shipping – returns handling. In the context of e-commerce, fulfillment services are typically outsourced to specialized providers, allowing businesses to reduce operational workload and focus on core areas like product development and marketing.
• Inbound logistics: Receiving inventory from suppliers or directly from the seller.
• Storage & inventory management: Keeping goods in optimized warehouses and tracking stock levels.
• Order processing: Receiving orders from e-commerce platforms or online stores and preparing them.
• Packaging & shipping: Packing products based on requirements and handing them to delivery partners.
• Returns management: Handling returns, inspecting goods, and restocking where applicable.
While traditional logistics focuses on transporting goods in bulk between warehouses or distribution channels, fulfillment is tailored for single-order (B2C) processing, making it ideal for online retail. The main differences include:
Criteria | Fulfillment | Traditional Logistics |
Target user | Small individual e-commerce orders | Bulk shipments, wholesale |
Delivery speed | Same-day or 1–2 day delivery | Typically 3–5 days |
Included services | Storage, order processing, returns | Mainly transportation |
Integration | Connects with e-commerce systems | Often no deep platform integration |
• Small and medium-sized e-commerce businesses looking to scale without heavy overhead
• Direct-to-consumer (D2C) brands seeking to enhance customer experience
• Multi-channel sellers (Shopee, Lazada, TikTok, website)
• Businesses with nationwide shipping and flexible order volume needs
• Cost savings: Avoid fixed costs for warehouse rental, labor, and infrastructure.
• Faster order processing: Automation improves accuracy and speed.
• Centralized management: Synchronize orders from various sales channels into one system.
• Scalable operations: Easily adapt to order spikes during peak seasons.
In today’s highly competitive e-commerce landscape, fulfillment services are no longer just a trend—they are a strategic logistics solution that helps businesses reduce costs, improve customer satisfaction, and scale sustainably. Understanding what fulfillment is is the first step to making informed decisions that support long-term business growth.
If you're looking for a fulfillment solution tailored to your business model, contact the team at Vinafco for a free consultation and trial.
Hotline: 1900 255 516
Email: info@vinafco.com.vn
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